Alexandra Reed is an American business journalist, editor, and media strategist with more than 14 years of experience reporting on entrepreneurship, corporate culture, leadership, and ethical business practices. She holds a Bachelor of Business Administration in Management and Communications from the University of Michigan – Ross School of Business, where she focused on organisational behaviour, corporate ethics, and strategic communication.

During her academic years, Alexandra contributed to student-led business publications and participated in executive shadowing programmes with mid-market U.S. enterprises. Following graduation, she began her professional career as a junior editor at a regional business journal, quickly advancing to senior editorial roles due to her ability to translate complex business topics into accessible, candid narratives.

Alexandra has since worked with multiple international digital publications, advising on editorial standards, reader engagement strategy, and ethical reporting. In 2022, she founded Candidly Business to address what she perceived as a growing gap in business media: honest, transparent commentary that balances ambition with realism.

She is an active member of professional media associations and regularly contributes thought leadership pieces on responsible entrepreneurship, leadership accountability, and sustainable growth models.